PRISM stands for Pamplin Re-Inventing Social Media. It is an organization founded to improve the social media presence for the Pamplin College of Business at Virginia Tech. We post and promote from Pamplin’s many social media profiles such as Facebook, Twitter, Youtube, Pinterest, and others. We even manage Virginia Tech’s Relay for Life’s social media accounts on the night of relay. I am specifically part of the Analytics Team at PRISM. We analyze data from these social media accounts and create reports to better understand which posts were effective, which weren’t, and to look for any noticeable patterns.
Check out the http://www.prism.org.vt.edu/ for more details!